technology

AI data centres and RAM shortages push up laptop, phone and console prices

Surging demand from AI hyperscalers for high-bandwidth memory has tightened global RAM supply, forcing manufacturers to prioritise AI chips and driving mid-cycle and longer term price rises across laptops, phones and game consoles.

Apr 2nd 2026 · United States

Insights

  • AI data centres are consuming a large share of global RAM capacity, with OpenAI's Stargate project estimated to use about 40 percent.
  • High-bandwidth memory for AI requires roughly three times the wafer capacity per gigabyte compared with consumer DRAM.
  • Manufacturers are shifting production to serve hyperscalers, shrinking consumer RAM supply and raising prices for RAM sticks and graphics cards.
  • Device makers are raising specs and prices and applying mid-cycle price increases, as seen with the PlayStation 5 rising to $1000 in Australia.
  • New memory fabrication capacity takes years to add, so elevated device prices are likely to persist in the near term.