Amazon Echo Show users report intrusive full-screen ads after update
Mar 9th 2026
After a major Echo redesign and the Alexa Plus rollout, users are seeing persistent full-screen sponsored ads on Echo Show displays that Amazon says can be skipped or reported but cannot be fully turned off.
- Amazon last week rolled out a major update to Echo devices including new Echo Show models and Alexa Plus.
- Users report full-screen sponsored ads appearing on Echo Shows, often during Photo Frame mode or between content cards.
- The ads appear repeatedly and cannot be fully disabled, and Amazon does not offer a discount for ad-supported Echo Shows.
- Amazon says ads are a small part of the experience and users can swipe to skip or submit feedback, but several users say that does not stop the ads.
- Some users have unplugged their Echo Shows or pursued refunds after ads appeared, while reports vary by device and region with fewer reports from Canada.
- Workarounds like switching language region or enabling Kids Mode have been tried but are not consistent solutions.