Apple could add ads to Maps to let businesses pay for top search spots
Mar 23rd 2026 ยท United States
According to Bloomberg, Apple is preparing to introduce paid advertising in Apple Maps that would let businesses bid for higher search rankings, with an announcement possible this month and a rollout expected in summer.
- Bloomberg reports Apple could announce Maps ads this month and roll them out in the summer.
- Businesses would be able to pay to secure top positions in Apple Maps search results.
- The paid placement model would be similar to Google Maps' advertising system.
- Maps ads would expand Apple's existing ad placements in the App Store, News, and Stocks.
- Apple's Services division generated over $109 billion in 2025, and Maps ads would be another revenue source.
Articles
- Apple will reportedly start stuffing ads into the Maps app www.engadget.com
- Apple could put ads in Maps as soon as this summer www.theverge.com
- Apple Maps may be about to get ads techcrunch.com
- Ads are coming to Apple Maps, as Apple expands its business offerings techcrunch.com
- Apple Maps will introduce ads this summer www.theverge.com
- Apple confirms that its Maps app will begin showing ads to users "this summer" arstechnica.com
- Apple confirms ads are coming to Apple Maps www.engadget.com