Buffer: Instagram, LinkedIn and Threads engagement falls in 2025 while X and Facebook gain
Mar 9th 2026
Buffer finds Instagram median engagement down about 26% year over year to roughly 5.4%, LinkedIn and Threads also down, while X, Pinterest and Facebook saw increases; TikTok held steady.
- Report analyzes tens of millions of posts from over 191,000 monthly users across 2025 and defines engagement as likes, replies and shares divided by impressions.