C2PA exists but is not stopping AI-generated content
Feb 23rd 2026
Instagram boss Adam Mosseri urged cryptographic camera signing to prove authenticity, but the provenance standard C2PA is unevenly adopted, easy to remove, and often invisible on platforms that are still pushing generative AI features.
- Adam Mosseri proposed cryptographic camera signing to create a chain of custody for authentic media.
- C2PA is a provenance standard founded by major tech firms and supported by companies like Meta, Microsoft, and Adobe.
- Camera and platform support for C2PA is uneven and adoption has been slow and limited.
- Provenance metadata can be removed or lost, and platform labels are often inconsistent or hard to find.
- Major platforms continue to build and monetize generative AI tools even as they promote provenance systems.
- Studies and experts warn that transparency labels and provenance are not a complete solution to deepfakes or AI misinformation.