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DJI unveils Avata 360 as patent dispute with Insta360 escalates
DJI launched the Avata 360 with an 8K HDR omnidirectional camera and a 4,388 yuan starting price, days after filing a six-patent lawsuit against local rival Insta360 in Shenzhen.
Mar 26th 2026 · China
Insights
- DJI announced the Avata 360, its first 360-degree consumer drone.
- The drone features a forward omnidirectional camera that captures HDR 8K video at 60 frames per second.
- The Avata 360 has four propellers, resembles the Avata 2, and starts at 4,388 yuan (about US$626).
- DJI filed a lawsuit in Shenzhen claiming infringement of six patents covering flight control, structural design and image processing.
- Insta360’s founder says his company’s internal review indicates the disputed patents originated at Insta360.
Sources
- DJI’s Avata 360 is a more functional, flexible 360 drone www.theverge.com
- DJI Avata 360 drone review: 360 video hits new highs www.engadget.com
- DJI unveils its first 360-degree drone amid patent dispute with crosstown rival Insta360 www.scmp.com
- DJI Now Has a Cheaper 360 Drone Than Insta360, but the U.S. Won’t Get It gizmodo.com