EU trade deal lets Australia use the name prosecco but phases out exports in 10 years
Mar 24th 2026 ยท Australia
Australia and the European Union will sign a long-awaited trade deal that temporarily protects the use of the name prosecco, expands market access, includes labour mobility and a nonbinding security partnership, and sets restrictive quotas for tariff-free red meat.
- The agreement lets Australian winemakers use and export the name prosecco but exports under that name will be phased out over a 10-year period.
- Australia would be the only country outside Italy to secure the right to use prosecco under the deal.
- Tariffs will be cut across many goods to expand market access to the EU's 450 million consumers.
- The EU is expected to allow about 30,000 tonnes of tariff-free Australian beef per year, well below industry targets.
- The deal includes compromises over protected European product names such as parmesan and fetta, with some uses likely phased out for exports.
- The pact is set to boost critical minerals trade and defence industry cooperation to reduce EU reliance on China.
- New labour mobility measures will make it easier for Australians and Europeans to live and work across the two markets and a nonbinding security partnership will support joint defence projects.
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