Ferrari's first EV costs €550,000, does 193 mph

Ferrari has unveiled the Luce, its first fully electric vehicle, featuring exterior and interior design by LoveFrom, the studio founded by former Apple design chief Jony Ive and industrial designer Marc Newson. The four-motor EV produces 1,035 horsepower with one motor per wheel, achieves zero to 62 mph in 2.5 seconds, has a top speed of 193 mph, and offers a claimed range of 329 miles on the European WLTP cycle from its 122-kWh battery. The Luce is Ferrari's first five-seat vehicle and the most expensive model in the company's lineup, with a starting price of 550,000 euros in Italy. The Luce breaks significantly from Ferrari's traditional design language both inside and out. The exterior features a sweeping glass design that extends down to the nose, achieving what Ferrari claims is the lowest drag coefficient in its history, with unconventional windshield wipers positioned by the A-pillars. The cabin, previously revealed in February, includes Apple-inspired elements such as a Corning glass gear-shift knob with 13,000 laser-etched holes, circular OLED displays, and a pivotable center screen for the front passenger. Suicide rear doors provide access to the back seat, which comfortably accommodates three passengers despite slightly limited headroom. The Luce also introduces a distinctive sound system for Ferrari's first EV: rather than synthesizing a fake engine note, an accelerometer mounted on the rear axle works like a guitar pickup, sampling motor vibrations and transforming them into an evocative cabin sound. Ferrari has confirmed production will begin in late 2026 with deliveries starting in early 2027. The launch comes as rival luxury brands including Lamborghini and Bentley have delayed their EV plans, though Ferrari CEO Benedetto Vigna has emphasized the Luce is an addition to the lineup rather than a pivot, with the company's 2030 targets calling for only 20 percent of sales to be fully electric.