K-shaped split shows in Life Time and Planet Fitness earnings
Feb 28th 2026
Both chains reported strong 2025 growth, but Life Time’s affluent members kept spending on premium services while Planet Fitness signaled a softer 2026 outlook for price sensitive customers.
- Life Time Q4 revenue rose 12.3% year over year to $745.1 million.
- Life Time’s average revenue per center membership was $882, up 10.8%, driven by higher dues and $191 million in in-center spending.
- Planet Fitness added 1.1 million members in 2025 and also posted double-digit revenue gains.
- Planet Fitness forecast about 9% revenue growth and 4% to 5% same-store sales for 2026, missing Wall Street expectations and prompting concern about near-term demand.
- Together the reports point to a K-shaped consumer split where higher-income shoppers keep buying premium wellness while more price sensitive customers show strain.