Hybe shares fall after BTS comeback concert draws about 104,000 attendees
Mar 23rd 2026 · Republic of Korea
Hybe shares dropped after a free comeback show in Seoul drew about 104,000 people instead of the expected 250,000; the event was live streamed globally and coincided with BTS's new album release and the start of an 82-date world tour.
- A free comeback concert in Gwanghwamun Square, Seoul, drew an estimated 104,000 fans, well below the roughly 250,000 expected.
- All seven BTS members performed together for the first time since their 2022 hiatus as the event launched an 82-date world tour.
- Hybe shares fell about 15.5% on Monday following the lower than expected turnout.
- The concert was live streamed on Netflix to more than 190 countries, and viewership figures are expected later this week.
- BTS released the album Arirang, which sold 3.98 million copies on its first day according to Big Hit Music.
- Analysts note Hybe relies heavily on BTS for revenue and faced profit pressure during the group's hiatus while global K-pop competition has grown.