general

Italy probes Sephora for marketing cosmetics to young children

Italian regulator AGCM is investigating LVMH brands Sephora and Benefit for advertising adult beauty products to children, amid concerns about 'cosmeticorexia' and reported harm to girls as young as six or seven.

Mar 30th 2026 · Italy

Insights

  • AGCM has opened an investigation into Sephora and Benefit for promoting adult creams and makeup to minors on social media.