technology
Meta will stop likening Instagram teen accounts to PG-13 after MPA objection
Meta has agreed to sharply cut references that compare Instagram Teen Accounts to the MPA’s PG-13 film rating after the Motion Picture Association objected and prompted a blog update and disclaimer.
Mar 31st 2026 · United States
Insights
- Meta agreed to substantially reduce its use of PG-13 language for Instagram Teen Accounts starting April 15.
- The Motion Picture Association sent a cease and desist saying Meta’s comparison was literally false and misleading.
- Meta updated its blog post with a disclaimer saying the MPA did not rate or approve Instagram content and will avoid explicit comparisons going forward.
- The MPA said the agreement prevents parents from conflating film ratings with Instagram’s content tools and protects its long standing trust with parents.
Sources
- How Instagram’s ‘PG-13’ Branding for Teens Unraveled www.nytimes.com
- Meta agrees to ‘reduce’ Instagram’s PG-13 rating references www.theverge.com
- Meta will "substantially reduce" describing Instagram teen accounts as PG-13 www.engadget.com
- Meta was finally held accountable for harming teens. Now what? techcrunch.com