technology
Netflix launches 'Netflix Playground' kids gaming app
Netflix launched Netflix Playground, a children’s gaming app included with all memberships that features offline games built around Peppa Pig, Sesame Street and Dr. Seuss, with parental controls, no ads or in-app purchases, and a global rollout planned this month.
Apr 6th 2026 · United States
Insights
- Netflix launched Netflix Playground for children aged eight and under.
- The app includes offline games based on Peppa Pig, Sesame Street and Dr. Seuss.
- Netflix Playground is included in all membership tiers and contains no ads, in-app purchases or extra fees.
- The app offers parental controls and is available in the US, Canada, the UK, Australia, the Philippines and New Zealand ahead of a global launch later this month.
- Analysts say Netflix’s gaming efforts have yet to become a major growth driver due to a relatively limited portfolio of iconic franchises compared with rivals.
Sources
- Netflix just released a standalone gaming app for kids www.engadget.com
- Netflix is launching a new app for kids games www.theverge.com
- Netflix launches a standalone app for kids’ games techcrunch.com
- Netflix launches new gaming app for children www.theglobeandmail.com
- Netflix debuts new 'Playground' gaming app for kids www.channelnewsasia.com
- Netflix Introduces New Ad-Free Gaming App for Kids www.cnet.com
- Netflix debuts new 'Playground' gaming app for kids www.dailymaverick.co.za