general
Netflix raises U.S. subscription prices for all plans
Netflix raised U.S. prices across its ad tier, Standard and Premium plans, with changes effective for new signups immediately and for existing members after emailed notice, saying the increases will fund reinvestment while it forecasts higher 2026 revenue and margins.
Mar 26th 2026 · United States
Insights
- Standard With Ads rises to $8.99/month, up $1 from $7.99.
- Standard (no ads, up to two screens) rises to $19.99/month, up $2 from $17.99.
- Premium (no ads, up to four screens, Ultra HD) rises to $26.99/month, up $2 from $24.99.
- New prices apply to new members starting March 26 and will be applied to existing members after a one month email notice tied to their billing cycle.
- Netflix says it is updating prices to reinvest in content and improve member experience.
- Company projects 2026 revenue of $50.7 billion to $51.7 billion and an operating margin near 31.5%.
Sources
- Netflix is raising prices again www.theverge.com
- Streaming keeps getting more expensive: all the latest price hikes www.theverge.com
- Netflix Raising U.S. Prices for Second Time in a Year variety.com
- Ugh, Netflix is raising prices again www.engadget.com
- Netflix Hits Customers With a New Price Hike, Following Other Streamers in 2026 www.cnet.com
- Netflix raises prices for every subscription tier by up to 12.5 percent arstechnica.com
- Netflix confirms it’s raising prices again techcrunch.com
- Netflix raises prices across all streaming subscription tier plans rising at least $1 for the first time since January 2025 www.cnbc.com