general

Next warns of a £15m hit from Middle East war and signals possible price rises

Next told investors the Middle East war will cut roughly £15 million from its performance and warned that prolonged conflict could push up prices as UK consumer confidence hits a record low since Starmer took office.

Mar 26th 2026 · United Kingdom

Insights

  • Next expects about a £15 million negative impact from the war in the Middle East on its business.
  • The retailer said sustained conflict could force cost passes to customers, signalling potential price rises if the situation continues.
  • UK consumer confidence has fallen to its lowest level since Prime Minister Starmer took office, weakening demand for retailers.
  • Next presented the warning as an early indicator of broader pressure on British retailers rather than a final forecast.