technology
Nothing reportedly planning fashion-forward smart glasses for 2027
Bloomberg reports British phone maker Nothing is weighing smart glasses with cameras, audio and cloud AI, aiming for a first half 2027 debut as the fast growing market remains dominated by Meta.
Apr 2nd 2026 ยท United Kingdom
Insights
- Bloomberg says Nothing is considering smart glasses with cameras, microphones, speakers and AI largely processed off device.
- People familiar with the matter told Bloomberg the company is targeting a first half 2027 launch.
- Counterpoint Research recorded 139% year over year growth in smart glasses in the second half of 2025 while Meta currently dominates the market.
- Nothing's transparent design language and British indie positioning could enable fashion forward differentiation and partnerships with designers.
- Nothing's audio expertise from earbuds and a KEF collaboration could give it an edge on sound quality, and the company declined to comment on the report.
Sources
- Calls to Regulate Smart Glasses Are Officially Deafening gizmodo.com
- Where the heck are our smart glasses, Meta? www.independent.co.uk
- Want Fashion-Forward Smart Glasses? This Company Could Easily Make It So www.cnet.com
- Nothing plans to release AI smart glasses next year after CEO Carl Pei changes mind 9to5google.com