One in three Gen Z men say a wife should always obey, global survey finds
Mar 10th 2026
A global survey of 23,000 people in 29 countries finds Gen Z men hold the most traditional gender views of any generation, with nearly one third saying wives should always obey their husbands.
- Survey by Ipsos and the Global Institute for Women’s Leadership at King’s College London questioned 23,000 people in 29 countries.
- 31% of Gen Z men say a wife should always obey her husband, compared with 13% of Baby boomer men.
- 18% of Gen Z women agree a wife should obey her husband, versus 6% of Baby boomer women.
- Many young men overestimate social expectations, with 17% saying women should do care work but 35% saying society expects it.
- 61% of young men say enough has been done for gender equality and 57% feel men are now discriminated against.
- Researchers say social media algorithms amplify extreme gender messaging and help spread traditional gender norms.
Articles
- One in three Gen Z men want obedient women www.dw.com