The Digester

Pinterest adds controls to reduce AI-generated posts

Mar 20th 2026

A new GenAI Interests setting in Pinterest's Home Feed Tuner lets users limit AI-generated posts in selected categories on web and mobile.

  • Find the new control in Home Feed Tuner under the GenAI Interests tab on web and mobile.
  • Toggle specific categories off to reduce how many AI-generated posts appear in your home feed.
  • Pinterest is starting with categories prone to AI content and plans to add more options based on feedback.
  • The setting reduces AI posts in chosen categories but does not remove all AI-generated content.
  • Pinterest CTO Matt Madrigal says the controls aim to balance human creativity with AI innovation.

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