The Digester

Wellness replaces wine cellars as California luxury status symbol

Mar 6th 2026

California buyers and builders are trading trophy wine rooms for flexible, daily-use wellness spaces, a shift reflected in agent reports and Zillow data showing higher sale prices and more listings highlighting wellness features.

  • Luxury buyers are converting traditional wine cellars into wellness amenities like infrared saunas, cold plunge rooms, meditation spaces, and home gyms.

Sources

sfgate.com