Tim Cook denies retirement rumors, says he 'can't imagine life without Apple'
Mar 18th 2026
On Good Morning America, Tim Cook dismissed reports he plans to step down and reaffirmed his commitment to Apple as the company faces executive departures and pressure over its AI strategy.
- Tim Cook told Good Morning America he is not retiring and said he cannot imagine life without Apple.
- December departures included AI chief John Giannandrea, the company’s top lawyer, and a key design executive, with reports that chip chief Johny Srouji may also leave.
- Those exits intensified scrutiny of Apple’s readiness for the AI era and of Cook’s operational leadership.
- Apple missed a promised Siri overhaul in 2025 and has struck a deal to use Google’s Gemini to power some iPhone AI features.
- Critics including LightShed Partners analyst Walter Piecyk warn the Gemini deal could deepen Apple’s reliance on Google and risk ceding AI advantage.
- Apple turns 50 on April 1 and plans to launch a foldable iPhone and AI glasses this year.
- Cook called AI profound, defended Apple’s privacy-first approach, and said the company is monitoring tariffs without committing to legal action.
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- Apple CEO Tim Cook squashes retirement rumors, says he "can't imagine life without Apple" www.cnbc.com
- Tim Cook Riffs on Retirement Rumors, AI, Phone Addiction and Trump www.cnet.com
- 'I'm not political': Tim Cook responds to backlash against his relationship with the Trump administration www.businessinsider.com