technology

Whoop raises $575 million at $10 billion valuation to become a health platform

Whoop has transformed from a fitness band maker into a subscription health platform and just raised $575 million to fund global expansion, medical product development, and hiring.

Mar 31st 2026 · United States

Insights

  • Whoop closed a $575 million Series G round that values the company at $10 billion.
  • New investors include the Mayo Clinic, Qatar's sovereign wealth fund, LeBron James, and Cristiano Ronaldo.
  • The company moved from selling fitness bands to subscription health services with medical features such as FDA ECG registration and blood analysis integration.
  • Whoop has about 2.5 million subscribers and over $1 billion in cash reserves, and will use the funding to expand internationally and hire roughly 600 more employees.
  • Whoop faces strong competition from Apple, Xiaomi, Garmin and others, and the founder has signaled a potential IPO in about two years.